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Jimmy Leach
Jimmy Leach is editorial director for digital for The Independent.
There's always the Twitter option
There's always the Twitter option
Blue State Digital were the people who delivered Barack Obama’s social media strategy and therefore, in the world according to geeks, they delivered the man to the White House.
And when BSD came to the UK last year, the assumption was amongst many, that they would be working with the Labour Party to try and deliver the same level of digital delivery.
It seems not – in an interview for PR Week, Thomas Gensemer, normally a hugely enthusiastic figure, is rather downbeat, and the bitterness of rejection doesn’t seem too far away when he says that Labour have ‘lacked senior level buy-in’ and are unwilling to embrace digital marketing. He even adds that its too late now: ‘An unspoken secret of the Obama campaign is that the work started in 2005.'’
Labour social media chappy Mark Hanson disputes this and is quoted saying ‘It's not right to say there's no senior buy-in, as both politicians at cabinet level and top-level staffers are directly engaged in using new media and using it properly,'
